Influencer Campaign for Invaluables

Meet the Client:

Invaluables is a wonderful social change initiative created by BBC Media action which aims at connecting the people of Bengaluru to their invaluable friends that they never knew existed- the waste pickers. #Invaluables

The objective:

  • Drive awareness through influencer campaigns and amplify the messaging that brings social change
  • Generate engagement for the campaign through a mix of influencer bursts

Platforms Used:

Social media

What We Did:

A major chunk of the budget was allocated into influencer marketing supported by author-cricketer Robin Uthappa, comic and actor Shraddha Jain, and actor Swetha Changappa for amplification, resulting in garnering much needed traction


  • A mix of bangalore based influencers gave our campaign a good visibility amongst the netizens of the city
  • Shraddha Jain garnered the most traction towards the campaign and with the acronyms video campaign.